In honor of World Diabetes Day, Protinex Diabetes Care has teamed up with Apollo Health Co (Apollo 24|7) to boost awareness around diabetes and encourage early diagnosis. Through this initiative, anyone who purchases Protinex Diabetes Care will receive a complimentary HbA1c test—a vital marker for long-term glucose control—available via Apollo 24|7’s home collection service. This offer runs until November 30, aiming to make regular blood glucose testing more accessible and affordable.

This initiative addresses a pressing need in India, where a recent ICMR study revealed over 101 million people, or roughly 11.4% of the population, are living with diabetes. Regular testing and a balanced lifestyle are key to managing the condition effectively, making this campaign both timely and impactful.

Protinex Diabetes Care’s unique formula includes 11 immuno-nutrients, a clinically proven low-GI composition, and high fiber to help maintain healthy blood sugar and cholesterol levels.

"The right nutrition plays a pivotal role in diabetes care," said Sriram Padmanabhan, Marketing Director at Danone India. "This World Diabetes Day, we are proud to partner with Apollo Health Co to offer the HbA1c test free with our product. We’re committed to removing barriers to regular health monitoring and raising awareness about the importance of nutrition in managing diabetes.”

Madhava Krishna, VP – Category at Apollo Health Co, added, “Our collaboration aligns with our mission to make essential diabetes testing accessible. By combining health checks with a balanced diet rich in protein and fiber, we’re helping individuals take proactive steps toward managing their health.”

Together, Protinex and Apollo Health Co are enhancing diabetes awareness and encouraging proactive health management. To reach a broader audience, Protinex Diabetes Care will also be available in Apollo stores and online platforms, backed by a toll-free helpline for easy access to information. This partnership reflects Danone’s mission to foster health through nutrition, supporting better outcomes for those managing diabetes in India.