Emcure Pharmaceuticals has unveiled a nationwide campaign featuring cricket legend MS Dhoni to spotlight anaemia in men, marking the launch with a video on International Men’s Day. The initiative aims to shed light on the growing prevalence of male anaemia, its serious health implications, and the importance of early detection and treatment.

The National Family Health Survey-5 (NFHS-5) highlights a troubling rise in male anaemia across India, with 31% prevalence among adolescent boys and 25% among men. States across the country report significant increases in cases among teenage boys and men aged 15–49 years, presenting a pressing public health issue.

Anaemia in men often goes undiagnosed, yet its consequences are far-reaching, including reduced productivity, poor attention spans, and a higher likelihood of developing chronic conditions like diabetes, cardiovascular diseases, and arthritis. To address this, Emcure’s campaign encourages men to recognize symptoms such as fatigue, dizziness, and shortness of breath and to seek timely intervention.

Speaking about the campaign, Dr. Anupam Sachdeva, Director of Paediatric Hematology at Sir Ganga Ram Hospital, said, “The rise of anaemia in men is an alarming threat to productivity and health. Early recognition of symptoms and targeted interventions are crucial to reversing this trend.”

Anil Kothiyal, President of India Business at Emcure, added, “This initiative extends our mission to combat anaemia and emphasizes our commitment to preventive healthcare for men.”