Eldercare startup Primus Senior Living has successfully raised ₹168 crore in a seed funding round led by General Catalyst, with significant contributions from Zerodha co-founder Nikhil Kamath and Gruhas, an investment firm co-founded by Kamath and Abhijeet Pai of Puzzolana Group. Of the total, General Catalyst invested ₹58 crore, while Kamath and Gruhas provided the remaining ₹109 crore.

Founded by Adarsh Narahari, Primus Senior Living is based in Bengaluru and focuses on developing a comprehensive eldercare platform. The startup provides a wide range of services, including healthcare, wellness, lifestyle, and social engagement, all delivered to elders in the comfort of their homes. Currently, Primus manages a community of 500 homes specifically designed for seniors. With this fresh infusion of capital, the startup plans to expand its footprint by delivering 3,500 homes across six cities—Bengaluru, Chennai, Kolkata, Mumbai, Pune, and Hyderabad.

Addressing the market need, Narahari commented, “India’s eldercare sector has long lacked a holistic solution for engagement, healthcare, and lifestyle services. This funding will help us expand services and technology, including developing intergenerational housing and eldercare communities.”

Nikhil Kamath also emphasized the importance of modernizing eldercare, stating, "India is aging, and the traditional family setup is changing. Primus is providing the dignified care our seniors deserve."